When it comes to coffee the numbers don’t lie. The 2009 National Coffee Drinking Trends survey, which polled more than 3,000 adults in the United States by telephone in January and February states that 83% of coffee drinkers make it at home. This is up 5% from a year ago. Still, coffee consumption has not dropped, staying steady with 54% of adults drinking it. “The coffee industry as a whole doesn’t seem to be suffering at all, it seems to be recession resistant,” says Mark DiDomenico, the director of Customer and Consumer insights for Sara Lee Foodservice. Samantha Weihl has more.
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